Wednesday, September 3, 2008

Coffee Fit for a King

The bright yellow façade in central Munich symbolizes one of the most established local brands to ever come out of the city. Dallmayr Delicatessen has roots all the way back to the 1700s, when the family-owned company turned a grocer’s shop into a brand enterprise known throughout the world. By 1995 Dallmayr was one of the first local establishments to be run by a woman, as Therese Randlkofer took over for her widowed husband and helps establish the company as the supplier to the Royal Bavarian Court – as well as 14 other European royal courts at that time. In 1931, hard economic times after Black Friday force Dallmayr to diversify, and an entrepreneurial 19-year old named Konrad Werne Wille purchases raw coffee, strands at the roasting machine himself and organizes sales. The Dallmayr coffee brand Prodomo is born. Despite being completely demolished during WWII (like most of the Altstadt), today Dallmayr delicatessen attracts more than 1.5 million visitors per year.

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