Friday, July 25, 2008

Sexy on Stripes

So back to interesting sights around Munich. Here’s something you don’t see every day, but not every company is Crumpler. An Australian company with a track record of outlandish marketing efforts, with an outlet right smack dab in the middle of Schwabing. The company was started years ago as a messenger service, but when one of its employees built a handmade messenger bag to get his beer and pizza home, the company found it’s true calling. Now with more than 1300 locations worldwide, the company is on the cutting edge of fashion. Last year, the company offered a beer for bags program in New York that offered bags in trade for anyone who brought in beer. The stunt put Crumpler on the Madison Ave cool set. Sexy on Stripes seems to be the latest from the company. Check out their “Crumpler Makes you Sexy” German site.

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