Although I think the claim is easily debated, I’m told that Munich is the second largest publishing or “Verlag” center outside New York. There are more than 250 publishing companies with offices in Munich. This includes giants like IDG, Burda, and CMP. In fact, Bogenhausen has been labeled Munich’s Publishing District. With so many publishing houses, it’s not uncommon to see photo shoots going on around town on just about any sunny day. I’m not sure what this particular photo shoot was for, but sometimes I think it’s more interesting to watch the crew than the models. This entire group was speaking English and moving throughout the Maxvorstadt neighborhood.