Design meets function

The signature “double cone” at the BMW World, a twist of glass and steel, may look like it floats above the ring road and Olympic Park. But the construction of the building required more than 4000 tons of steel, and covers a space larger than St. Mark’s square in Venice. The structure serves first and foremost as a showroom for buyers of new BMWs, but doubles as a meeting place, gallery, exhibition facility, and performance hall. As BMW puts it, this is where the corporation goes into dialogue with its customers, friends and visitors from all over the world – a place of meeting and of change. It definitely has a feel of design meets function.