Sunday, June 28, 2009

The Great Outdoors

Jack Wolfskin may not be a Munich-based company (it is based in Idstein, 200 KM Northwest of Munich), but fewer brands are more engrained in the Munich outdoor lifestyle than this outdoor apparel, footwear, and equipment manufacturer and retailer. Jack Wolfskin is generally listed as one of Munich’s coolest assets, and a celebrated part of the culture as it becomes more and more fashionable and used in everyday situations rather than in the extreme outdoors. I tend to think of the brand as being very similar to Timberland, but there are claims that Jack Wolfskin is the largest outdoor clothing manufacturer in the world – although I can’t confirm. It. The company was founded in 1981, and now has stores across Europe and Asia selling everything from mountaineering to leisure clothing.

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