Germany’s leading mobile provider, T-Mobile, is one of the country’s premier brands. A subsidiary of Deutsche Telekom, and based in Bonn, T-Mobile has 35% of the market share with more than 37 million subscribers. In recent years they have come under tough competition with the UK’s Vodafone. O2 has also gained significant marketshare as well, and fended off a takeover attempt by T-Mobile, only to be purchased by Spain’s Telefonia in 2006. In fact, the entire European market is a mix of state backed giants, and enterprising upstarts. So T-Mobile has built its international operation with a strong presence in International markets, and has been successful in 11 European markets and the US to total more than 100 million subscribers, and now one of the most well known brands in the world.